Archive for December, 2009

New Year’s Resolution

December 30th, 2009

If you are thinking about committing to your New Year resolutions, you might want to start small and slow. The fact is that you are not going to suddenly be able to exercise daily if you haven’t exercised in a while. Things just don’t work that way, which is why most people don’t end up fulfilling any of their resolutions. After reading some blog posts on New Year Resolutions, I have come to three conclusions for improving my resolution ROI this year. First, I am only going to work on one resolution at a time and reassess my results every week. Second, I am going to set only three goals as my New Years Resolutions. I figure if I can just make three long lasting improvements, it would better than trying to do too much and get nothing. Third and last, I would get help and support from my friends and family. In the past, all I did was hope for the best and I ended with the worst. As a person, I need people to hold me accountable and to remind me of what I promised myself. Of course, there are also other steps involved in obtaining a successful resolution plan. Check out lifestyle and productivity blogs like www.zenhabits.net or google some sites on New Year Resolutions. Everyone will tell you that you have to break it into steps, just like the old Chinese proverb. You cannot ascend into heaven with just one step. (paraphrased and literally translated from Chinese to English)

Social Media Myth

December 22nd, 2009

Many people expect students and members of generation Y to be experts in social media. The truth is that is not completely accurate. Every college student might have a Facebook account, but that does not mean they know how to market to other students. When one of my “friends” starts sending me invitations to a group, my initial reaction is “I haven’t talked to you in months and you expect me to join your group?” The fact is that online relationships are completely dependent on your offline relationships. That is very cliche but a lot of people don’t get it. College students can grasp social media faster but most of them are participants in the network, not the facilitators. One great example is the difference in success in student organizations. If you are able to make friends with your members, they will more than likely to add you on Facebook and participate in your groups. If not, it doesn’t matter how great your organization is, no one will be engaged. My point is that social media still works hand in hand with traditional marketing like word-of-mouth. Without the support of offline relationships, your online channel is no more than an advertisement. Social media is about community engagement and relationships. Advertising is just raising awareness and shouting at your audience.

Days When You Are Not Yourself

December 16th, 2009

Everyone has experienced times when their energy is exhausted and they just feel tired. The truth is that we are all going to run out of energy and motivation at some points in our lives. However, we always manage to regain that energy when we find new inspiration. For example, you can take my involvement with student organizations. At the beginning of the year, I was so excited about starting a student group and getting all these great projects going. As the quarter goes by, I see that group membership is not growing as much as I had hoped. I start getting problems from board members, general members, and other people involved with my student organization activities. When I try to fix those problems and to make the organization better, it takes a toll on my own personal and school time. The result is an unhappy and burnt out me. So what do I do to combat this? The only solution is to learn from mistakes and do things the smart way. I have to try to make the student organization work while not doing so much that I get burned. When I do get burned, I have to step back and wait until I regain my confidence. I focus on my school work and career search until I find new courage to work on my organization again. In many ways, my organization is like a business. The difference is you don’t get paid and people will always criticize for not being successful.