Archive for the ‘Marketing’ category

The Right Job

June 21st, 2010

Sometimes I wonder if I am making the right decision in my career choices. During my freshmen year, I started out as an accounting student because I had no idea what part of business interested me the most. At the time, my only mentor was a senior accountant at Ernst & Young who told me accounting would be an excellent field. He was right in the sense that the business world had a high demand for accountants and that professionals in the field made lots of money right after graduation. In addition, the Big Four accounting firms budgeted a lot for college recruitment and their leadership training made them the top companies to launch a career. However, after a failed interview for a program during the summer and the economic downtown in 2008, I fell out of love with the profession.

I did not really like my accounting classes and it seemed like students were only in it because they wanted to make money. The classes were not hard, but it was just not something that interested me. During my sophomore year, I slowly began moving towards a career in finance. Although I did not know a thing about financial markets or stocks, I did well in the introductory course and decided I could slowly learn the details about the financial industry. Unlike accounting, every finance student was switching out of the subject because they were afraid of not getting jobs due to the bad economy. During the summer, I took a financial analyst internship working in a corporate setting. To my dismay, financial work did not interest me either. I found that corporate finance was practically 50% accounting and that it was not a very thrilling job.

During my Junior year, I took over the American Marketing Association chapter my friend was in charge of and decided to pursue marketing. I did not especially like marketing students at my school, but I enjoyed learning about consumer psychology and social media technologies. Every marketing student wanted to get into advertising because commercials and graphic design were the only things they knew about. Furthermore, the majority of marketing students at my university were lazy under-achieving students who thought you had to be very good at math to do accounting. This was obviously not true since accounting was mainly based on the rules and only involved elementary math. At the end of my junior year, I took a sales internship that I am currently really pleased with.

It is hard to say if sales and marketing will be the profession I stay with, but one thing is very clear. My end goal is to become a CEO and I cannot accomplish that goal without experience in the front lines of sales. I believe that having this sales experience starting out will give me many opportunities in the future. After a few years, I plan to get my MBA if everything goes well or when I decide that the advanced degree will help me move along in my career. At that time, I might use my MBA to do a career change or just to advance myself within my current company. Wherever I go, I feel ready to tackle the challenges ahead because of everything I have experienced and the careers I have explored.

Present like CEO of the Decade

December 2nd, 2009

Do you ever wonder how some business presentations can be so captivating while others are just plain boring. In a recent webinar provided by Citrix Online, I learned about the presentation secrets of the CEO of the decade. First, simplicity is the ultimate sophistication. In Steve Jobs’ presentations, you will rarely see any words. Great presenters use what is called picture superiority by only using photos to instill the thoughts in the audience’s mind. There are no bullet points and the key is to use fewer words and shorter sentences like in any business writing. The bullet points and other information can be given in handouts to investors and audience members. Second, you need to dress up numbers. Instead of just saying 5 gigabytes, Jobs says 5GB storage for 1000 songs in your pocket. He also uses simple metaphors that relate to current times. These two things gives the facts and numbers meaning to the average audience member who might not be familiar with technical jargon. Third, you need to build momentum. When introducing the iPhone, Jobs mentions it as an ipod, a mobile phone, and an Internet communication device; all leading up to the iPhone, not three individual products but one amazing one. Fourth, create an experience because no forgets how you make them feel. People might forget facts and numbers, but they would never forget the joy and amazement you instilled in their hearts. Fifth, practice, practice, and practice. Steve Jobs doesn’t give an excellent presentation by just winging it and neither should you.